>Email marketing is crucial for every online store and online service provider. They are facing more and more deliverability issues* that are hindering operation and efficiency of their marketing strategy.
>Until recently, those problems have mainly affected leads generation email campaigns. But today deliverability questions must be taken care of for the whole marketing activity of a brand : transactional emails, customer loyalty and leads generation campaigns.
>Caloga enables brands and advertisers to benefit from its deliverability know-how**, which is recognized by our customers since 2006.
>Today, Caloga opens its sending platform to its clients and thus intends to help them optimize the efficiency and ROI of their global email marketing activities.
* Exemple of issues> Images not displayed in email messages> Automatic classification into junk box.> Rejection of messages by ISP email servers.
** Respect of existing protocols, respect of opt-in and unsubscribe legal provisions, targeting quality, messages relevance, volumes optimization or sending frequency are part of the expertise and know-how that Caloga has accumulated in terms of deliverability.